中国新娘像二手车，挑选新娘就像挑选奴隶……德国汽车品牌奥迪的这则涉嫌侮辱中国女性的二手车广告近日引起中国民众的愤怒。奥迪总部于周三公开道歉，并称广告不符合公司的价值观，是其在华合资公司的二手车部门制作，已经撤下。

Chinese bride is like a used car, selecting a bride is like selecting a slave… The used car commercial of Audi, a brand of German automobile, is involved in affronting Chinese females, which caused outrage among Chinese people. The headquarter of Audi made a public apology on Wednesday and declared that the commercial was produced by the used car department of its joint venture in China which isn’t consistent with values of the company, and it has been withdrawn.

　　今年年初，奥迪在美国的超级碗上因打出“男女同工同酬，为每个人的进步”的口号而大放异彩；但想不到只过去了半年，同样一家奥迪，在大洋彼岸的“三观”却颠倒得让人瞠目结舌。

At the beginning of this year, Audi shone because of the slogan “Equal Pay for Men and Women, For progress of everyone”in the US Super Bowl. But just after half a year, the reversal of Audi’s views make us shocked.

　　奥迪这则备受争议的二手车广告，对中国女性、中国婚姻家庭、中国婆媳关系的物化、歧视，非常明显的。对比他们之前在美国的宣传，可以看出，奥迪是在明目张胆地碾压中国人的智商。可同样是奥迪，为什么差距会那么大？

The controversial used car commercial of Audi obviously materializes and discriminates Chinese females, Chinese marriages and families and the relationship between mother-in-law and daughter-in-law in China. Compared with their publicity in the US before, it is observed that, Audi fools with Chinese brazenly. But it is the same Audi, why such a big gap?

　　中国网友显然对于奥迪的这个举动很痛恨，对奥迪品牌的认同随之下降；尽管奥迪在中国市场那么多年，甚至将中国市场作为最大的海外市场，但是更多人觉得，它对于中国市场仍然存在满满的偏见和误判。

Obviously Chinese internet users hate the behavior of Audi and the identification of Audi also fell down. Although Audi has a long history in the Chinese market and reagrds Chinese market as the biggest overseas market, more people think that it still has biases and misunderstanding to Chinese market.

（中国网作者 杨云寒）

来源： 中国网    | 作者：杨云寒    | 责编：尤迎宁    审核：张渊

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