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《魔兽》中国票房远超海外 中国人为何爱看?
Box office of Warcraft in China has overpassed other countries’ more. Why Chinese love to watch it?
发布时间:2016-06-13 09:44:15    

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  从6月8日开始,中国内地影院已被《魔兽》和《魔兽》玩家们“占领”了。目前《魔兽》已将最快破6、7、8亿元人民币的票房纪录拿到手。

Since 8th, June, cinemas in mainland China has been occupied by the movie Warcraft and its players. At present, Warcraft has been the fastest one get box office of 600, 700 and 800 million yuan.

  据预测,《魔兽》北美首周末票房为2000万美元(约合人民币1.31亿元)。这一数据显然和中国内地没法比。很多人预测,《魔兽》的中国内地票房,将超过全球其他所有市场的总和。

Prediction showed that in the first weekend, Warcraft will get box office 200 million dollars in North America, which cannot be compared with the one of mainland China. Many people predicted that box office of Warcraft in mainland China will overpass the total box office of other countries.

  再来看看《魔兽》口碑。

Then let’s see word-of-mouth of Warcraft.

  在海外,Metacritic上评分仅为31分,在“烂番茄”影评网上的新鲜度仅为18%。但在中国内地,《魔兽》在“豆瓣”上有8.2高分,跟《速度和激情7》不相上下,《阿凡达》也只有8.6分。

In Metacritic, it has only gained 31 points, and also only gained 18% of freshness in the website rot tomato. However, it gained 8.2 points on Douban, which has the same score with The Fast and the Furious 7, and The Avatar has just gained 8.6 points.

  为什么这部在海外票房口碑都平平的电影,会在中国内地这么火呢?

Why the movie whose box office and word-in-mouth are both normal in other countries will be such a popular one in mainland China?

  中国内地有如此疯狂的票房成绩,《魔兽》的千万中国玩家功不可没。作为中国玩家期待了十多年的热门游戏电影,《魔兽》是一个超级IP。

Millions of Chinese players of Warcraft has done much for the crazy box office. As a movie which was recomposed by a hot game, and has been expected by Chinese players for more than a decade, it is a super IP.

  中国玩家最具情怀的《魔兽争霸3》发售于2002年,凭借精彩环绕的剧情、互动极强的局域网对战和暴雪高水准的CG动画,《魔兽》成为主流游戏。尤其,70后、80后是中国的“魔兽一代”,在他们青葱岁月的记忆中,《魔兽》如初恋般不可替代。

Warcraft 3, which is the most memorable for Chinese players, was published in 2002. With its wonderful story, LAN fight with strong interactivity and high-level CG anime of The Snowstorm, it has become the mainstream game. Especially for 70s and 80s, in their memory of young times, it cannot be replaced by anything else as their first lover.

  此外,腾讯影业还推出了部分《魔兽》弹幕场,吸引90后观影,并和影院、卖场、高校、网吧等合作进行宣传,扩大电影影响。(邹婧颖 译)

What’s more, Tencent has pushed out some showings with barrages to attract 90s to watch, and to do publicity with cinemas, supermarkets, colleges and net bars, to expand influence of the movie.

  

来源: 中国网综合    | 作者:中国网综合    | 责编:赵皓月    审核:张渊

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