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　　近日，一则“科比亲笔撰文透露下赛季退役”的消息被网友疯狂转发。当有的人在感叹青春时，旅行社则趁热打铁推出了去美国洛杉矶看“湖人VS马刺”球赛的产品，其中明年1月中旬的机位已经报满，只剩当月月底少量余位，“科比效应”可见一斑。
　　
Recently, a piece of news that “Kobe personally wrote an article to announce his retirement for next season” was forwarded crazily. While some were lamenting their past youth, the tourism agencies promoted some tourism products as to watch “Lakers vs Spurs” basketball competitions in Los Angeles of America. And the flights tickets of the mid of January have been ordered out only with several left at the end of this month which fully confirmed “Kobe Effect”.
　　
　　体育旅游近年来在国内升温迅速，市场需求量增加，旅游机构纷纷开发相关产品。除了最早的英超、西甲、温网等国际顶级赛事观赛游产品外，还有包团去滑雪、环岛骑自行车、游泳等休闲体验类“旅游+运动”产品。
　　
Sports tourism grew quickly in domestic market with a rapid increasing rate and travel agencies all spared no efforts to develop relative products. In addition to the earlier travel products related to international top sports competitions like Premier League, La Liga, Wimbledon and so on, there were also “Tourism + Sports” travel products including go hiking in groups, riding bikes around the island and swimming and so on.
　　
　　现在体育旅游的配套服务也在不断升级完善。比如跑马拉松，并非是一般旅游产品里加一项马拉松那么简单。“我们配备专业接待人员，帮助游客解决赛前备战到赛后休闲放松的一切问题，而且在当地的马拉松比赛中专门设立我们的‘浙江中青旅’的休息驿站，给游客提供贴心的服务。”
　　
What’s more, the support service for sports tourism also gradually became perfect. Taking marathon as an example, it could not be so simple to add a program of marathon into traditional travel products. “In contrast, we would provide professional reception staff to solve all problems from the preparation work before a marathon to the relaxation work after marathon. And there would be a special relaxation place as ‘China Youth Travel Service of Zhejiang’ at where to provide warming service for tourists.”
　　
　　“有些人可能认为跑马拉松相对于攀岩、划艇、滑雪等运动，技术含量较低，不需要有专业的队伍支撑，更不需要旅行社深度参与提供服务，游客完全可以自由行去一个城市跑马拉松再顺带旅游。但是事实上并非如此，一些旅行社在海外马拉松游产品的开发、推广、运营上已经做得十分成熟。这里还是有很多值得国内马拉松赛事主办方和旅游机构借鉴的地方。”一位业内人士建议，杭州旅游资源很丰富，“杭马”的知名度也越来越广，未来可以考虑将杭州旅游和“杭马”结合起来，打包成特色体育旅游产品。（作者：赵皓月综合报道）
　　
"Some people might think that comparing to rock climbing, kayaking, skiing and other sports, running a marathon was so low-tech that did not need a professional team to support or even did not require travel agencies deeply involved in providing services. Tourists were completely free to go to a city to run a marathon then continue their travel. However, in the contrary, some travel agencies have already had a mature system on overseas marathon travel products in aspects of marketing, operations and development. And there was a lot of worthy experience for domestic marathon organizers and travel agencies to learn. “As an expert suggested, Hangzhou was rich in tourism resources, and "Hangzhou Marathon" had a wider influence. So we could combine Hangzhou tourism together with “Hangzhou Marathon” to develop special sports tourism products. (Zhao Haoyue reported, Huang Zijun translated)

来源： 中国网综合    | 作者：中国网综合    | 责编：宋盈盈     电子信箱：184042016@qq.com