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注意!杭州全球旗袍日26日举行
Be careful!Global Cheongsam Day will be held on May 26th
     发布时间:2017-05-07 17:43:50    

 5月2日,作者从杭州旅委处获悉,由该机构主办的“F计划”杭州全球旗袍日境内活动将于5月26日在杭州举行。

CNCAO NEWS On May 2nd, reporter learned from the Hangzhou Tourism Commission that "Plan F" domestic activities of Hangzhou Global Cheongsam Day organized by the agency will be held in Hangzhou on May 26th

旗袍.jpg

  据介绍,“F计划”是杭州旅游部门以“后峰会、前亚运”为时代背景,依托杭州在海内外建立的各大新媒体社交平台,针对欧美市场所做的城市品牌国际化项目。

According to reports, “Plan F” is a city brand and international project for European and American markets, which is based on the historical background of “After Summit, Before Asian Games”. It relies on various new social media platforms at home and abroad established by Hangzhou.

  自“F计划”开展以来,杭州旅游营销境外境内联动,逐步迈向全新的融媒体整合营销时代。

Since the “Plan F” having been carried out, tourism marketing of Hangzhou has a linkage between overseas and domestic, and moves towards a new era of multiple integrated media marketing gradually.

  杭州旗袍日作为“F计划”的重点内容之一,主办方将采用线上线下同步推动,以文化传播为突破口,开展国际化营销,希望通过旗袍这一元素向全世界展示杭州独特的东方风韵。

Hangzhou Cheongsam Day is one of the key contents of "Plan F", the organizers will use the online and offline way to synchronous drive it. They will spread culture as a breakthrough, to carry out international marketing and hope that through the element of cheongsam to show the world the unique oriental charm of Hangzhou.

  据悉,在“杭州全球旗袍日”当日的线下活动中,主办方将邀请多名身着旗袍的女子参加杭州西湖和京杭大运河景区等地的旗袍盛会。另外,在纽约、马德里、伦敦、汉堡、悉尼等城市,也将陆续联动展开相关活动。

It is reported that in the offline activities of Hangzhou Global Cheongsam Day, the organizers will invite a number of women dressed in cheongsam to participate in the cheongsam events held in scenic spots like Hangzhou West Lake and Beijing-Hangzhou the Grande Canale. In addition, there are also the relevant activities in New York, Madrid, London, Hamburg, Sydney and other cities one after another.

  (中国网作者 杨云寒 实习生 沈艳 杜依依/译)

来源: 中国网    | 作者: 杨云寒 实习生 沈艳 杜依依/译    | 责编:沈艳     电子信箱:184042016@qq.com    

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