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杭州将推出“旅游+文化” 在欧洲宣传世界遗产西湖
Hangzhou will launch “travel + culture” to propagandize the world heritage West Lake in Europe
     发布时间:2017-06-19 15:16:46    

  中国网浪潮资讯 受法国尼斯市政府、法中文化艺术交流中心和联合国教科文组织等邀请,中国国家艺术基金资助项目舞蹈剧场《遇见大运河》将于今年6月24日启程,远赴欧洲正式开启世界巡演。同时,也标志着杭州市旅游委员会2017“最忆是杭州”全球市场营销项目欧洲市场跨界营销项目的启动。

CNCAO NEWS Being invited by France Nice City, France-China Cultural and Arts Exchange Center, United Nations Educational Scientific and Cultural Organization and so on,The China national art fund's dance program “To Meet the Grand Canal” will depart on June 24 and travel to Europe to officially open the world tour. At the same time, it also marks the launch of the Hangzhou Tourism Committee's 2017 "The Memorable Hangzhou" global marketing project in Europe.

  微信图片_20170619151910.jpg

  欧洲是杭州主要的入境市场,此次巡洋的法国尼斯是杭州的友好城市。据介绍,此次设计的演出节目单、演出门票上植入杭州旅游元素,并在节目演出现场进行杭州旅游展示宣传,以及与观众的互动内容。

Europe is the main entry market of Hangzhou, and France Nice cruised this time is a friendly city to Hangzhou. According to introduction, Hangzhou tourism elements are implanted into the designed performance programs and tickets, and it will also show and promote Hangzhou tourism as well as the interactive content with the audience on the show's spot .

  据杭州旅委介绍,该项目作为“旅游+文化”的营销方式的首次体现,通过艺术展演向世界全面展示杭州旅游形象。

According to the introduction from Hangzhou Tourism Committee, the project shows Hangzhou tourism image comprehensively to the world through artistic performance as first "Travel + Culture" marketing reflection.

  微信图片_20170619151917.jpg

  另据了解,今年7月G20峰会期间,将有50辆宣传杭州旅游形象的出租车将在G20举办城市德国汉堡期亮相,成为汉堡街头和G20会场周围一道亮丽的风景线。

It is also known that during the G20 Summit in July this year, there will be 50 propaganda taxis promoting Hangzhou tourist image will appear in the G20 host city Germany Hamburg, becoming a beautiful scenery line on Hamburg streets and around the G20 meeting place.

来源: 中国网    | 作者:见习邱玉洁 陈萍萍译    | 责编:邱玉洁     电子信箱:184042016@qq.com    

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