中国网浪潮资讯 10月10日，以“融合”为主题的第十三届中国国际袜业博览会在浙江诸暨开幕。本届袜博会举行了开幕式暨第二届“大唐杯”袜艺设计大赛启动仪式、“时尚·创业·创新”项目签约仪式、“时尚袜艺 创新袜都”2017袜业创新发展研讨会、“走进大唐”国内外袜业企业对接洽谈会、袜业展销会、大唐腾飞30年图片展等活动。
On October 10th , The 13th China International Hosiery Industry Exposition whose theme was "fusion" opened in Zhejiang Zhuji. And the Hosiery Industry Exposition held the opening ceremony and the 2nd “Datang Cup” art design competition of hosiery , "Fashion, Entrepreneurship and Innovation" projects signing ceremony, "Fashion hosiery art, innovative capital of hosiery" 2017 Seminar on Innovation and Development of Hosiery Industry, "Walking into the Datang” domestic and foreign hosiery enterprises butt joint symposium, the hosiery fairs, 30-years photo exhibition of Datang’s rise and other activities.
Photo taken by Xu Dewen
From Hosiery Industry to Hosiery Art, Take Hosiery as the totem
Datang Town of Zhuji is the world's largest hosiery producing base with a complete industrial chain of the whole process of raw material, machinery, finalize the design, packaging, marketing, logistics and others. The annual output of hosiery in 2016 was 7.7 billion pairs of socks. And it has the reputation of "International capital of hosiery".
In 2015, Characteristic Towns originated in Zhejiang Province and Datang Hosiery Art Town with an important position became the first batch of Characteristic Towns of zhejiang province.
Deputy Secretary of CPC（Communist Party of China ） and mayor of DaTang Town Wang Qijun said: "the secretary Xia Baolong came to Datang for research in March 2015. In May, we drawn up a plan to prepare the declaration of characteristic town and the original declaration name was romantic town of hosiery. Under the direction of Vice Governor of Zhejiang Province Yuan Gujun, it was finally determined as the Hosiery Art Town. And it put forward higher requirements to the transformation and upgrading of Datang Hosiery."
The planning area of Hosiery Art Town was 2 .96 square kilometers, which is located in the west side of Zhuji. The total investment was planned for 5.5 billion, dividing into three years' construction, appointing Yao Mu and Pang Guofang two academicians as consultants, emphasically planning Intelligent Manufacturing Silicon valley, fashion market and the mass innovation space 3 areas. By the end of 2016, the Hosiery Art Town had completed the investment of 4.268 billion yuan, with 617 companies entering and realizing 9.4 billion yuan the total industrial output value above the scale.
Relying on the Hosiery Art Town, the Hosiery Industry of Datang has changed. Under the background of a loss production of 800 million pairs of socks (8.5 billion pairs in 2014 and 7.7 billion pairs in 2016), the financial revenue of Datang in 2016 realized 870 million, increasing of 9.6% compared with the same time last year. It newly identified 20 technology enterprises above provincial level and 21 new industrial enterprises above the scale. In the past two years, it have totally obtained 28 patents for invention and 536 patents for utility model. Two turns of fusion, vacating cage to change bird and machine replacing human are included in the provincial pilot. The new industrial demonstration base was reviewed by the Ministry of Industry and Information Technology of China, regarding as the national well-known hosiery brands demonstration area. The regional brand of Datang Hosiery ranked 13th of the list of the top 100 brands in China, with a brand value of 34.063 billion and the potential value of 62.795 billion. In the background of the transformation and upgrading of the hosiery industry, the Hosiery Art Town broke the cycle of traditional labelling and vicious competition of low-price , ushering in a new development.
At the same time of transformation and upgrading, Datang town has increased its infrastructure construction and promoted the status and taste of the marketing town with the requirement of 3A scenic spot.
Wang Qijun said that by creating characteristic town, Datang Town will make the world's only characteristic town which takes hosiery as the totem and strive to become the world's most advanced hosiery manufacturing center, the world's top hosiery art cultural center, the world's only hosiery theme landscape space and the hosiery tourist destination.
Photo taken by Xu Dewen
“The Heart of Datang” leads the innovation of the Datang Hosiery Industry
"Silver ionic fibers, hot yarns, ultra-fine polyurethane fiber... "In the hall of Hosiery Art Town, reporter from China.Com.Cn saw a series of innovative high performance fibers which is breaking the traditional impression of people to hosiery.
Photo Taken by Ding Sa
In recent 3 years, automatic weaving-seaming-turning over-checking smart hosiery machine, antibacterial deodorant functional fiber, medical hosiery preventing of varicose veins and other products are produced successively in Zhuji, leading the global hosiery machine, raw material and the development direction of hosiery. Behind this, there is an innovative service syntheses whose core is the "Hosiery Industry Think Tank" supporting it .
Secretary of the Party Committee of Datang Town Tian Haibin introduced that Datang Hosiery innovative service syntheses is the heart and engine of Hosiery Art Town. It is governed by 9 platforms such as Zhejiang Textile and Hosiery Research Institute, World Design Center of Hosiery, Intellectual Property Rights Rapid Protection Center, Brand Promotion Service Center and others.
Tian Haibin said: "the platforms in the form of government-leading, enterprise setting up the stage and the participation of universities, effectively integrating every elements of industrial chain, solving the bottleneck problems of technical innovation, product innovation and business mode innovation, promoting the transformation and upgrading of hosiery."
Zhejiang Textile and Hosiery Research Institute is a research center which combines the research of hosiery technology and transformation of scientific and technological achievements and other functions as a whole, including textile material Research& Development center, intelligent equipment key technology Research& Development center, product design and proofing centre, hosiery products quality testing center and political products and research collaboration center. Professor Jin jing from Xi 'an Engineering University, the vice President of the institute, who is in Datang Hosiery Art Town for long-term time introduced that: "some bottleneck problems can not to solve overnight, the “love time”of college team and hosiery enterprises may be a few years."
World Hosiery Design Centre is a creative design base built by colleges and local place. It is a cloud talent pool cooperated by Zhuji Government and the Chinese Textile and Clothing Education Society , combining of 27 colleges and universities, organizing and carrying out the cooperation of the colleges and local place. The successful operation of this center has led to the emergence of a group of enterprises leading the global design. In the past two years, Zhejiang Chuangmei Cultural Communication co., LTD has developed more than 200 "Agryad" functional sports socks and has obtained 24 national patents for invention and utility model patents. The "Caramel Macchiato" brand which is launched by Zhuji Kalamara Brand Management co., LTD., has made each pair of socks have their own story and has become a fashion favorite among E-commerce buyers.
Photos taken by Xu Dewen
In the period of this round of transformation and upgrading, the final results of technological and creative design innovation of hosiery enterprises in Zhuji City reflects in the product sales and profits. Fever nylon yarn and nylon yarn cold two new products developed by Yunghsin Group sell well both at home and abroad; The dragon and phoenix socks of Huashixiu sell up to 500 yuan a pair. Brands such as "Caramel Macchiato" and "Agryder" harvested 20 to 40 percent of the high added value of product profit margins. From January to August 2017, the production value of the hosiery industry in Zhuji City realized 18.353 billion, increasing 18.2% compared with the same time last year. The profit was 818 million, increasing compared with the same time last year and realizing 67.84 million local revenue.
In the future,Datang Hosiery will not just be a pair of socks.
中国网作者 丁萨 综合报道 翻译 陈萍萍
来源： 中国网 | 作者：丁萨 陈萍萍 | 编辑： 张云松
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