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福布斯:天猫双11从“国民节日”到“全球节日”
Forbes: Double 11 of Tmall gets from "National Festival" to "Global Festival"
     发布时间:2017-10-26 16:29:55    

  中国网浪潮资讯 天猫双11全球狂欢节即将到来,外媒开始关注阿里巴巴提出的“五新”战略的成果。在“新零售”提出一周年之际,如何将其应用到天猫双11全球购物节当中?美国福布斯杂志就认为,2017年的天猫双11是阿里这一年来“新零售”概念成果的集中检阅。福布斯杂志同时说:“举办了九年的双11俨然成了国民节日”并走向国际化。并认为“天猫聚集资源能力令人咋舌,品牌的深度参与是“新零售”的一次胜利。”

Double 11 World Carnival of Tmall is coming. The foreign medias begin to pay close attention to the outcome of the strategy of  "Five New" put forward by the Alibaba. During the first anniversary of the "New Retail" ,how to use it into Tmall double 11 Global Shopping Carnival? Forbes Magazine in America thought that 2017 Tmall double 11 is intensive inspection of New Retail concept of Ali during this year.Forbes Magazine also said that: "The Double 11 which has held for nine years is the National Festival and gets internationalization. And it thinks "resources-gathered capacity of Tmall is amazing, the deep involve of the brand is a victory in the “ New Retail”.

天猫双十一01.png

  福布斯杂志在文章中还写道: 谷歌改变了世界处理信息的方式,但是没有谷歌日。 亚马逊改变了美国消费者的购物习惯,但是没有亚马逊日。而在中国,却有一个阿里巴巴日:11月11日,又称天猫双11全球购物节,这个购物节是全球规模最大的,由天猫所推动。阿里巴巴不仅改变了中国消费者的购物习惯,同时也改变了商户的习惯。

Forbes Magazine also wrote in the article that Google has changed the world ways of processing information, but there is no days of Google. Amazon has changed shopping habits of American consumers, but there is no days of amazon. But in China, there is a Alibaba Day: November 11th is also called Tmall Double 11 Global Shopping Carnival.The Shopping  Carnival is largest in the world, driven by Tmall. Alibaba has not only changed the shopping habits of Chinese consumers but changed the habit of merchants.

  文章同时从规模,零售创新,全球买等5个方面审视了天猫双11。在谈及零售创新时,福布斯称:天猫双11有其自己的生态系统,每年的全国双11晚会就像美国的“超级碗”比赛一样,向全国直播,超过2亿人会看晚会,还有数千万的人会通过玩游戏,访问虚拟店铺,并且在手机上通过虚拟试衣间试衣服来参与到双十一当中。

Articles examined the Tmall double 11 from five aspects such as the scale,  the retail innovation and global shopping at the same time . When referring to retail innovation, Forbes said: Tmall Double 11 has its own ecological system, the national Double 11 party every year is like “the super bowl” game in the United States, broadcasting to the nation.More than 200 million people will watch the party and tens of millions of people will participate in the Double 11 through playing games, visiting a virtual store and trying clothes through the virtual fitting room on the phone.

  在福布斯杂志网站10月25日刊出的另外一篇文章里,福布斯则认为,2016年是天猫双11迈向全球化的年份,而今年开始则更加大力国际化,全球认知每年都在增加。阿里巴巴同时还在把东南亚业务和其电商网站Lazada整合到生态体系里,还会帮助100个中国品牌向一亿海外华人做宣传。

In another article published on the Forbes Magazine website on October 25,Forbes thought that the 2016 is the year that Tmall Double 11 became globalization, and from this year it will be more international, global cognitive is increasing every year. Alibaba also integrates its southeast Asian business and its E-commerce website Lazada into the ecological system and it will also help 100 China brands do propaganda to one hundred million overseas Chinese.

  此外,福布斯杂志认为,今年确实是一个“新零售”成果的阅兵年。中国今年的强劲潮流就是阿里巴巴所引领的“线上线下融合”,同时为消费者提供在不同渠道之间购物的无缝购物体验。福布斯也惊叹到:今年天猫双11会有超过1百万商户利用线上线下融合来吸引更多顾客。而超过60万个街头便利店和3万个农村服务中心也会通过淘宝平台参与。(作者 张渊 李斌 报道)

In addition, Forbes Magazine thinks this year is really a parade year of "New Retail" results. China's strong trend this year is that “The integration of online and offline”led by Alibaba, at the same time it provides seamless shopping experience in different channels for customers. Forbes also said amazingly:  Tmall Double 11 this year will have more than 1 million merchants to use “The integration of online and offline”to attract more customers. And more than 600000 street stores and 30000 rural service center will also participate in through the Taobao platform. (Reporter Zhang Yuan and Li bin reports)

  作者:张渊 胡金 翻译:陈萍萍

来源: 中国网    | 作者::张渊 胡金 翻译:陈萍萍    | 责编:王思杨     电子信箱:184042016@qq.com    

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