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“90后”成天猫双11主力军 承包40%“种草”商品 80后紧随其后
“Post 90s” becomes main force of Tmall Double 11 contracting 40% goods “Post 80s” follows
中国网    | 发布时间:2017-11-10 16:56:53

        还有1天,2017天猫双11全球狂欢节就要拉开帷幕。就在此时,各地购物车纷纷传来捷报,咱们今年“剁手党”又厉害了!据阿里数据显示,天猫、淘宝上近亿消费者已经在双11预售期中加购商品超过10件。

There are 1 days, 2017 Tmall Double 11 global Carnival will begin. At this time, good news around the shopping cart that this year, "hands-chopping people" is very powerful! Ali data shows that, nearly 100 million consumers of Tmall, Taobao are to buy more than 10 pieces of goods in the Double 11 pre-sale period.

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  而就阿里巴巴CEO张勇最关心的“红包发了么”问题,数据也到了最好回应。 “是的,我们红包攒好了!”数据显示,从10月19日预购开启至今,已有5000多万剁手党点亮“火炬红包”,等待11月10日“猫晚”正式开奖,瓜分2.5亿真金白银。而即日起,100亿双11购物津贴正在火热派送,津贴上不封顶,可跨店凑单使用。

And Alibaba CEO Zhang Yong most concerned problem the "Red packets issue or not", the data also gets the best response. "Yes, we saved red packets!" Data shows that since the opening of the pre purchase on October 19th, there are about 50,000,000 hands-chopping people lit “torch red packets”, waiting for the Tmall evening party officially draw lottery on November 10th, carving up 250 million. And now, 10 billion double 11 shopping allowance is delivery hotly, and subsidies are not capped, you can cross shop together to use.

    天猫双11迫在眉睫,钱包还不够“剁”怎么办?没事,剁手党们还有“神器”——花呗。用花呗剁的手,下个月才用还,而且支付速度非常。去年天猫双11,仅前半小时,花呗撬动的消费金额就达到85亿,一下子成为“抢单神器”。而今年,为了给大家补血,花呗一口气提了8成用户的额度,平均提额达到2200元。

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Tmall Double 11 is imminent, and wallet is not enough to "chop", how to do? It’s nothing, hands-chopping people still have "artifact" - Ant check later. Shopping with Ant check later, pay back next month, and paying very quickly. Tmall double 11 in last year, the consumption amount of Ant check later reached 8.5billion in only the first half of the hour, which suddenly became "artifact of grabbing orders". And this year, in order to help everyone, Ant check later increased the amount of 80% users, the average amount raised to 2200 yuan.

        如今,“剁手”和“花呗”已成为黄金组合,在这方面,精打细算的上海人可是稳稳走在前列,成为一线城市之首!不仅如此,据花呗数据显示,38%的花呗用户居然喜欢分12期,也就是说,今年双11剁手买买买,他们明年双11才需要还还还,简直是服到不行!

Nowadays, "hands-chopping" and "Ant check later" have become the golden combination. In this regard, the prudent Shanghai people are firmly in the forefront, becoming the first city of the first line! According to Ant check later data shows that 38% of the Ant check later users actually like 12 phases. In other words, shopping this year's Double 11, they only need to repay the money in next year’s Double 11. It is so admirable!

  除了花呗之外,过去这一年,“亲密付”的高频出现也让人拉仇恨到不行。“老婆想买,老公来付”,数据显示,亲密付中高达65%的开通是来自夫妻、情侣之间,而最热衷于此的是广东人。对此,有网友评价,“感觉广东男人的相亲市场会火爆起来”!

In addition to the Ant check later, the high frequency of “Add-on pay” in the past year also courted much envy. “The wife wanted to buy, husband to pay”, data shows that up to 65% of the opening in Add-on pay is from husband and wife, lovers, and the most enthusiastic people are Cantonese. In this regard, some netizens evaluated that "Guangdong men's blind date market will be hot"!

  虽然双11还有好几天,但据显示,各家期间店已经经历几轮订空、上新补货。例如苏宁易购、NIKE、优衣库、小米、韩都衣舍等旗舰店。在所有剁手党中,90后“种草”热情最旺盛,他们承包约4成的加购商品。

Although there are still several days away from Double 11, it has been shown that the stores have gone through several rounds of orders and new replenishment during the period, such as suning.com, NIKE, UNIQLO, millet, Han clothing flagship store. The most enthusiastic is post 90s among all the members of hands-chopping people, They contracted about 40% of the additional purchases.

  中国网综合(翻译:杜依依)

来源: 中国网综合    | 作者:胡金 杜依依 译    | 编辑: 胡金    


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